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About Elite GSS

We are Elite Ground Support Services, a market leading supplier of Specialist Non-Mechanical Plant and Equipment for both Sale and Hire.

Our aim is to provide our customers with unique and innovative products delivering the highest levels of performance and safety at all times.

We ensure all of our products and services meet the ever changing and demanding conditions within the Construction, Civil Engineering, Infrastructure, Leisure, Events, and many other industries.

about elite gss

Awards & Accreditations

Our philosophy

At Elite GSS, our key philosophy is to listen and respond to our customer’s needs and requirements.

With our extensive industry knowledge and expertise, we provide unique and innovative, high quality solutions that emphasis on latest technology, maximising performance, ease of use and safety, whilst also saving time and money.

Whether directly, or through one of our specialised partners, we aim to supply a premium service along with market leading products through-out the UK and European markets.

elite gss philosophy

Meet the team

kris-heard-new

Kris Heard,
Managing Director

Kris Heard

Meet Kris, the Managing Director and founder of Elite GSS Ltd which was established in April 2014.

Kris has an exciting, energetic and ambitious personality creating a wonderful working environment, this also enables some fantastic opportunities for everyone within the business. Over and above the day to day running of the business, Kris oversees all product development and the strategic direction and growth of the business.

Kris is a friendly and determined manager, who couldn’t like him? In his free time, he loves looking after his son, playing a bit of footy with the lads and of course having a beer or two.

0800 622 6838 [email protected]
kris-heard-new
Ollie Sole - Elite GSS and MultiMatts

Ollie Sole,
Head of Sales

Ollie Sole

From our partner company, MultiMatts, Ollie assists the team with additional Sales calls and enquiries that come our way and heads the overall Sales department after MD Kris Heard
In 2023, he got the job title of ‘UK & International Sales Manager’ to control the increased interest in our products outside of the UK.

Golf has become his new hobby, taking prime interest ahead of football, and he’ll often be seen at the driving range after work, in lunchtime, and at the weekend in preparation for his round at a choice of local golf courses.

0800 622 6838 [email protected]
Ollie Sole - Elite GSS and MultiMatts
shannon-luff

Shannon Luff,
Internal Hire & Sales Manager

Shannon Luff

Another member of the sales team who you’ll speak to during the sales process.
When she’s not at work, Photography is her passion which she tries to do as often as possible and also enjoys baking with the family.

Occasionally at the weekend, when she gets some time to herself, she likes to put her feet up with a large glass of gin or a cocktail!

0800 622 6838 [email protected]
shannon-luff
olivia-robinson-leyland

Olivia Robinson-Leyland,
Hire Controller

Olivia Robinson-Leyland

As part of a joint venture, Olivia is our bubbly Hire Controller for Elite and Speedy Hire across the country!
She’s a fantastic member of the team and generates prospects, quotes orders, files and updates information, and picks up cases on our CRM systems.

In her spare time, she loves to go for walks, play pool and socialise at her local pub, explore on road trips and even create realistic acrylic paintings and design outfits on her phone for inspiration!

0800 622 6838 [email protected]
olivia-robinson-leyland

Owen Humphries,
Internal Sales Manager

Owen Humphries

Owen Humphries is another internal Sales Team member that joined Elite GSS as we expanded during 2025. He brings both dedication and a friendly spirit – find out when you speak to him!

Outside of work time, Owen’s proudest role is being a dad — he loves spending quality time with his kids and being there for every moment.
When he gets a bit of time to himself, you’ll likely find him competing in local darts tournaments just for fun, or diving into the world of Zelda — his favourite video game series, which he enjoys playing across a variety of consoles.

Whether he’s helping customers or chasing high scores, Owen brings enthusiasm and heart to it all.

0800 622 6838 [email protected]

Shiv Sharma,
Sales

Shiv Sharma

Meet Shiv Sharma, a passionate and approachable member of our sales team at Elite. As Internal Sales Manager, he’s always ready to connect with customers and help them find the right solution.

He’s an interesting guy – Shiv is a big fan of rock music, where he loves going to gigs and is currently relearning the guitar, one riff at a time.
He enjoys spending time with family and friends, especially if it involves a spontaneous drive or exploring new places.

A self-proclaimed nerd at heart, Shiv is a lifelong Star Wars fan and embraces all things geeky.
Whether he’s talking shop or talking sci-fi, he’ll genuinely bring energy and enthusiasm to every conversation.

0800 622 6838 [email protected]
Beckie Williams

Beckie Williams,
Office/Accounts Manager

Beckie Williams

Beckie is our Office Manager, dealing with all aspects of office duties.
From accounts, human resources, customer account orders and stock orders, she is dedicated to her job and extremely hardworking.

She enjoys a bit of running, walking, biking and looking after her horses and dogs.

She also continually organises charity events to support the lifesaving equipment and even single handily installed a community defibrillator into the disused phone box in her village.

0800 622 6838 [email protected]
Beckie Williams
Lucie Graham

Lucie Graham,
Office & Sales Support

Lucie Graham

Lucie is responsible for order processing and liaising with our transport department(s) to ensure your orders get delivered on time and in full. She’s an expert in customer service.

Lucie is a city girl through and through, with her heart set on living in New York someday. For her, there’s nothing quite like the city’s energy, food, and Broadway magic. Until then, she makes the most of her annual leave exploring new destinations and diving into different cultures. Her travel list is extensive with multiple continents being travelled to. A die-hard Formula 1 fan, Lucie passionately cheers on Max Verstappen and the Red Bull team. When she’s not watching the races, she’s out in London with friends, enjoying dinner and a classic amaretto sour.

She’s also an avid reader, escaping into books that let her live a thousand lives. Lucie also loves country music and concerts. Whether it’s a cinema night or a theatre show, she’s always up for an experience that brings a story to life. Lucie always brings up the energy levels in the office with her vibrant enthusiasm and lust for life!

0800 622 6838 [email protected]
Lucie Graham
megan-richardson

Megan Richardson,
Office & Sales Support

Megan Richardson

Megan is our newest addition to the admin team, her role will be pivotal in customer service, raising sales and purchase orders, booking of transport for internal and external customers and being our first point of contact on the phone.

Outside of the office, Megan has a passion for fashion and loves clothes shopping, having her nails done and going “out out”  for food and drinks with her friends. She’s also a big animal lover, especially for dogs and occasionally likes to go to the gym.

 

0800 622 6838 [email protected]
megan-richardson
emily-stein

Emily Stein,
Office & Sales Support

Emily Stein

Emily is our newest hire to join the Office & Sales team within our Admin department. Her role includes providing top-notch customer services, raising sales & purchasing orders, booking transportation for internal and external customers.

She has a passion for staying active and maintains a regular gym routine, which she thoroughly enjoys. Additionally, she loves exploring new culinary experiences, frequently going out for food and drinks. Her social life is vibrant, as she enjoys spending quality time with her family and friends.

Emily is also an avid traveller, and frequently goes on holidays to soak up the sun and explore new destinations. Among her favourite places to visit, Italy stands out as particularly special. The country’s delicious cuisine and sunny weather have captured her heart, making it her go-to destination for both food and leisure.

0800 622 6838 [email protected]
emily-stein

Mark Rogers,
Senior Marketing & Web Development Manager

Mark Rogers

Mark enjoys playing golf and his last known handicap was 2, now that he isn’t a club member and competes for fun. He achieved England school boy status and was also a nifty left footed winger at football where he got to county level.

The route of being a graphic designer became his career choice that progressed him through only a few companies for lengthy periods, leading him to the position he holds now at Elite GSS.

His spare time is spent with his wife and family of 3 children.

0800 622 6838 [email protected]
chris-jones

Chris Jones (CJ),
Yard Manager

Chris Jones (CJ)

The work’s never humdrum or monotonous for the Yard guys and they welcome anyone to join the moral.
With a continuous flow of deliveries, stock and shipping, their days are filled with many logistical tasks no matter what the weather.

0800 622 6838 [email protected]
chris-jones
joe-harrison

Joe Harrison,
Assistant Yard Manager

Joe Harrison

The work’s never humdrum or monotonous for the Yard guys and they welcome anyone to join the moral.
With a continuous flow of deliveries, stock and shipping, their days are filled with many logistical tasks no matter what the weather.

0800 622 6838 [email protected]
joe-harrison
Ben

Ben Richards,
Yard Operator

Ben Richards

The work’s never humdrum or monotonous for the Yard guys and they welcome anyone to join the moral.With a continuous flow of deliveries, stock and shipping, their days are filled with many logistical tasks no matter what the weather.

0800 622 6838 [email protected]
Ben
Pete Jones

Pete Jones,
Yard Operator

Pete Jones

The work’s never humdrum or monotonous for the Yard guys and they welcome anyone to join the moral.
With a continuous flow of deliveries, stock and shipping, their days are filled with many logistical tasks no matter what the weather.

0800 622 6838 [email protected]
Pete Jones

Learn more about our products and services.

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Our locations

elite gss office - begwary in bedfordshire

Head Office

White House Farm,
Begwary Lane,
Begwary, Bedford,
Bedfordshire,
MK44 2NX.

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