Cambridgeshire SME Business Awards winner!

What a fantastic month so far! In addition to exhibiting at the Executive Hire Show earlier this month, we also attended the Cambridgeshire SME Business Awards 2021 ceremony inside the Imperial War Museum Duxford.

Last year we were announced as finalists for Business Chameleon and Business Innovation categories, which was a great achievement in itself! The SME Cambridgeshire Business Awards is targeted at small and medium enterprises (SMEs) with less than 250 employees and allows any UK business to enter.

We were invited to attend the Cambridgeshire regionals ceremony at the IWM Duxford last week to see if we were successful enough to take an award home.

What a venue!

The venue was impressive, from the décor, which was stylish and luxurious, to the event organisation itself from Events and PR. The fact that the ceremony was inside a hanger at IWM Duxford meant that we could also look at some of the most famous planes and automobiles in history, which really gave us something to remember!


How the night went

From entry, everyone was given complimentary champagne and drink whilst networking with other businesses at the event. Shortly nominees were seated, where they enjoyed a tasty three-course meal whilst chatting with colleagues and other businesses at the venue.

Next was entertainment and what…a…surprise! We were all greeted by what we knew as IWM Duxford’s most valued chef, who turned out to be far from it! Instead, it was a fantastic opera singer who was actually a double act with the “event presenter”. They certainly gave the crowd a giggle and a reason to get up and get involved. See it for yourselves here!

After the meal and entertainment, the Awards ceremony began.
Chosen by a panel of expert judges, the winners were to be announced for the 20 categories.
See the full list on the Cambridgeshire SME Business Awards website.

Elite GSS category nominations and competitors

Business Chameleon

Chameleons are known for how they adapt to their environment e.g. changes that have needed to adapt due to the pandemic and how new products and services have diversified.

  • Elite GSS Ltd
  • Focus4growth Ltd
  • Integrated Resources Ltd
  • La Dante in Cambridge

Business Innovation

Innovation in your business to do something new, different or better that will make a positive difference. From implementing a time-saving office procedure to a brand new product.

  • Elite GSS Ltd
  • Fitness Rush Mobile Ltd
  • Game Swap Shop UK
  • Guardtech Cleanrooms
  • Jumptech Ltd
  • Modern World Business Solutions
  • Todd Research Ltd

Considering so many great SME companies competed for the titles, Elite was thrilled to have been announced as a Silver award runner-up for Business Innovation and the Gold award winner for the Business Chameleon category!

Our Managing Director Kris Heard said, “It’s a fantastic achievement for us to receive the awards and shows how far we’ve come since the business first began. Elite GSS worked hard during the pandemic like most and we are over the moon to have been presented the awards and to receive a gold.

We also cannot wait to attend the UK final in December at Wembley Stadium this year to see if we’ve won the UK final award. Even if we can’t take the gold spot for the UK finals, we’ve done a fantastic job to reach this far. The company and team have done a wonderful job.”

Keep updated with our social media channels and website to see our progress in the UK final.


Elite Group of Companies

We were delighted as MultiMatts Ltd, part of the Elite Group of companies, was also presented with Silver for two Cambridgeshire SME Business Awards categories. Read more about that on

We have high hopes for how the business and Elite Group of Companies will progress over the next year and their future, having received the awards.
Additionally, we now have honours to show for the teams’ hard work and dedication over the years.


Building strong foundations together.